Many people are confused with the difference between Marketing and Advertising. Marketing is the entire business plan to get the word out about your business and activities. It is a systematic and continuous multi-faceted program to inform the public about your company’s products and/or services. It encompasses many different forms of advertising. Advertising is the paid persuasive message you promote to encourage the general public to become one of your customers. You may have several advertising presentations to include; internet, TV, radio, billboards, magazines, and mailers, but they are all just a small part of your overall Marketing Program. Public Relations may also be a large part of your Marketing Program. You may also include programs of market research, customer service, distribution, pricing, sales, and social media as advertising methods. You might think of it as a pie. Marketing is the entire pie, while Advertising, Public Relations, and Social Media are each just pieces of the pie.
Your customers are relying on your firm to come up with a very creative and effective advertising proposal. Any one thing can go wrong, and your relationship with your client’s can be in jeopardy. Clients sue the Advertising Agencies every day across America. Client’s sue the advertising agency for money they feel they have lost or for money they believe they could have had due to your agency’s error or omission. Don’t risk your business and reputation to a lawsuit. Buy an Errors and Omissions Insurance Policy to protect yourself and your client’s businesses.
As a Marketing Consultant, your customers may require that you purchase an Errors and Omissions Insurance or a Professional Liability Insurance Policy. You will likely shop the Internet for the best Policy and Rate you can find. You may be a bit frustrated with the insurance companies that you apply with take weeks to get you an Errors and Omissions Quote, but only after you have completed a long detailed application. Their new business department will take their time reviewing it for 2-3 weeks, and then will probably have several questions for you regarding your business and your business activity. Then they go back and review your information for another 2-3 weeks before they finally come back with an answer. This answer is accompanied with a new higher rate due to some additional risk associated with your company’s activities. This is a very common experience with most consultants as they shop for their E&O Insurance Policy.
ACE Financial Group Ltd. operates very differently. We have a simple online Quote process that allows you to get a no-hassle rate within minutes. Then you can fill out a straightforward online application in 10-15 minutes. You are able to pay on our website, than then receive a Certificate of Coverage the very next business day. It’s easy, just click on the link below to get started.